Concrete Craft serving Locally
Concrete Craft serving Locally
Concrete Craft of Hudson
  • Call now for your FREE in-home or virtual consultation*!

    Call now for your FREE in-home or virtual consultation*!

    Call now for your FREE in-home or virtual consultation*!



Welcome to Your Local Concrete Craft

Welcome to Concrete Craft Serving Hudson WI and the surrounding area


As our name implies, we consider ourselves to be craftspeople who take great pride in bringing artistry to our industry. So when it comes to choosing new paving for your patio, driveway, walkway or pool deck – including interior floors like basements and garages – you can choose from our extensive variety of decorative concrete stamping, resurfacing and staining options to create just about any look you want. We also offer vertical concrete resurfacing overlays that can give the exterior façade of your home, interior and exterior accent walls, and fireplaces a complete makeover unlike any other faux siding material available. Stamped and resurfaced concrete is a cost-effective way to bring durable beauty and real value to your home or business. Our stained concrete floors enhance interior floors, patios, and pool decks with industrial-strength coatings that can resemble polished marble or natural stone floors. Our many stamp patterns and hand-cut and custom-colored resurfacing techniques and designs can simulate authentic flagstone, cobblestone, brick and travertine – at half the cost of the real materials. Our proprietary products and techniques place us high above our competitors. We offer services and options that they don’t have, and we stand behind our work with a two-year warranty. So when you choose the artisans of Concrete Craft, you can rest assured that you are receiving the highest-quality products and the very best service, all at the fairest price possible.


We install a 1/4" or 3/8" proprietary polymer based concrete overlay and impress or hand carve the overlay to look like natural stone using the highest quality materials available in the industry. The staining and coloring products become and integral part of the concrete, separating Concrete Craft from the competition. The resins and polymers in the stains are the reason the Master Pro System by Concrete Craft looks so much like real stone, tile and even hardwood! Our competitors use water and pigment and simply do not have the ability to provide the long lasting, durable products and natural look that we provide. We back our materials and workmanship with a limited 2 year warranty!


Concrete Craft has a long list of interior applications to enhance your home, increase its value and provide you with the "wow factor" you've been seeking. From micro-toppings that resemble tile and hardwood, to vertical fireplace surrounds or wall applications that look just like natural stone or hardwood, to impressive staining options that bring true beauty to your space, Concrete Craft has a solution that will transform your home!


Our multi-layer staining products provide the best look and longest lasting result in the industry. The difference is that Concrete Craft stains contain polymers and resins that become in integral part of the concrete

Request your free consultation and estimate today!
Matt and Jennifer Johnston
Concrete Craft Serving Hudson

  • Phone

    New Richmond,  WI  54017

    Hours of Operation
    By Appointment

  • Areas Served:
  • Stillwater
  • Lake Elmo
  • Woodbury
  • Amery
  • Baldwin
  • Beldenville
  • Clayton
  • Clear Lake
  • Cushing
  • Deer Park
  • Dresser
  • Ellsworth
  • Glenwood City
  • Hager City
  • Hammond
  • Hudson
  • New Richmond
  • Osceola
  • Prescott
  • River Falls
  • Roberts
  • Saint Croix Falls
  • Somerset
  • Star Prairie
  • Wilson
  • Woodville
  • Houlton
  • Alma
  • Boyceville
  • Dallas
  • Downing
  • Elmwood
  • Knapp
  • Menomonie
  • Spring Valley
  • Stockholm
  • Spooner
  • Almena
  • Balsam Lake
  • Barron
  • Birchwood
  • Centuria
  • Cumberland
  • Danbury
    Learn More About Us

    See Our Work

    About us

  • Locally Owned

    Local Family Owned Small Business Backed By National Franchise Concrete Craft of Hudson, WI is a Locally Owned and Operated Family Business that is backed by the most reputable Franchisor in the business, Home Franchise Concepts. Owners Matt and Jennifer Johnston are as passionate about beautiful concrete as we are about wowing our customers with the most responsive, professional experience the industry has to offer, while providing a consultative approach to making your vision our vision. We are committed to transforming your space into something you're proud to call yours, while increasing the value of your home at the same time!

  • Meet the Owners

    Matt and Jennifer have lived in New Richmond, WI 12+ years. They have 3 children and have been married since 2009. Matt worked 15+ years at the family business before venturing out on his own to join the Concrete Craft family in 2020. Jennifer has worked as a Registered Nurse for 11+ years. Our passion is turning your vision into our creation.

  • Testimonials

  • Concrete Craft Hudson did an absolutely amazing job on our basement floor. It turned out better than we ever imagined it would. They were reasonably priced and the work was done quickly and efficiently. We just couldn’t be happier!

    Amoya W - Dresser,WI

  • They completed a repair and surfacing of a front porch and steps.

    Mike - Hudson,WI

  • Matt’s professionalism and customer care is excellent great company

    Kerry M - Hudson,WI

  • The team was on time, answered all my questions, and worked very hard to make sure we were satisfied with the end result. And the end result is stunning

    Scott B - Hudson,WI

  • Matt & his crew did a great job refacing our exterior concrete with Stamped Fieldstone all around our home (sidewalk, patio, front stoop & garage apron). They were friendly, professional & committed to completing our job on time for our Son’s Grad Party. We love the new look & would highly recommend them if you’re looking to reface your concrete & improve your home’s curb appeal with something beautiful & artistic!

    Annie R - New Richmond,WI

  • Great work and attention to detail taken throughout the process. Highly recommend!

    Nate H - Hudson,WI

  • Matt and his team did a nice job repairing and resurfacing our stamped concrete around our pool using RenewKoat. They were able to bring back a like new finish while keeping the integrity of the original stamped concrete. They were Professional, timely and had great attention to detail.

    Terry F - Lake Elmo,MN

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      • ©2021 American Decorative Coatings, LLC. All rights reserved. Concrete Craft is a trademark of American Decorative Coatings, LLC and a Home Franchise Concepts brand. Each franchise is independently owned and operated.

        *Virtual consultations are not available at all locations. At participating franchises only. Some restrictions may apply. Ask for details.

    Franchise Opportunities

    There's never been a better time to own a Concrete Craft franchise!

    Our franchise advantages include:
    • An outstanding business model
    • A network of enthusiastic franchisees
    • Valued alliance vendors
    • A dedicated corporate team
    Learn More Now